Terms & Conditions

Nuvbook Terms of Service

Effective Date: 2025, November 01

Last Reviewed: 2026, May 01

Welcome to Nuvbook (“Nuvbook,” “we,” “our,” or “us”). These Terms of Service (“Terms”) govern your use of our scheduling, appointment booking, AI assistant, website builder, and related tools (collectively, the “Platform”).

By accessing or using Nuvbook, you agree to these Terms and our <u>Privacy Policy</u>. If you do not agree, do not use the platform.

1. Overview and Scope

Nuvbook provides a platform that helps professionals, entrepreneurs, service-based businesses, and organizations manage scheduling, automate communication, create branded booking websites, and accept payments online.

Our services are available to users worldwide, though we primarily operate from and under the laws of the United States.

These Terms apply to:

• Business Owners (“Providers”) who create accounts to manage appointments, websites, and clients.
• Clients (“End Users”) who book or engage services through the Platform.

By using Nuvbook, you affirm that you are at least 18 years of age (or the age of majority in your jurisdiction) and have the authority to enter into this agreement.

2. Acceptance of Terms

By creating an account, accessing, or using any part of the Platform, you:

• Agree to comply with these Terms.
• Confirm that all information provided is accurate and up-to-date.
• Accept that continued use after any updates constitutes acceptance of revised Terms.

We may modify these Terms occasionally to reflect product updates, legal changes, or service improvements.

If we make major updates, we’ll notify you via email or in-app notice at least 14 days before the changes take effect.

3. Description of Services

Nuvbook offers a suite of integrated tools, including but not limited to:

• Scheduling & Booking – Manage availability, appointments, notifications, and client communication.
• AI Assistant – Automate reminders and replies & follow-up, alongside administrative tasks.
• Website Builder – Create and customise a professional booking site without coding.
• Payments & Invoicing – Accept payments securely through third-party processors (e.g., Stripe, PayPal).
• Analytics & Reports – Gain insights into bookings, revenue, growth, and client behaviour.
• Integrations – Sync with calendars.

Some features are free; others require a paid subscription.

4. Account Registration and Responsibilities

When you register for Nuvbook, you agree to:

1. Provide accurate and complete information during signup.
2. Maintain the confidentiality of your login credentials.
3. Promptly update account information if it changes.
4. Accept responsibility for all activities under your account.

If you suspect unauthorised access, notify us immediately at <u>support@nuvbook.com.</u>

We reserve the right to suspend or terminate accounts that, not limited to:

• Provide false or misleading information.
• Violate our Terms or applicable laws.
• Engage in fraudulent or abusive behaviour.

5. Acceptable Use Policy

To maintain a safe and productive environment, you agree not to:

• Use Nuvbook for unlawful or fraudulent purposes.
• Post or transmit any defamatory, obscene, or misleading content.
• Attempt to hack, reverse engineer, or disrupt the platform.
• Use the platform to collect data without consent.
• Violate any intellectual property or privacy rights.

Violation may result in suspension, banning, removal, or legal action.

6. Third-Party Services and Integrations

Nuvbook integrates with third-party tools such as:

• Stripe and PayPal (for payments),
• Mailgun (for email communication), and
• Google Calendar.

When using these integrations, you are also bound by their respective Terms of Service and Privacy Policies.

Nuvbook is not responsible for third-party content, security, or actions.

7. Subscriptions, Payments, and Billing

Nuvbook offers both free and paid plans. By subscribing, you authorise us (or our payment processor) to charge your chosen payment method for the applicable fees.

a. Subscription Terms

• Fees are billed monthly or annually, depending on your plan.
• All subscriptions automatically renew unless cancelled before the next billing cycle.
• You can cancel anytime through your account settings; access remains active until the end of the paid period.

b. Refund Policy

We do not offer refunds for partial months or unused features.

Exceptions may be granted in cases of verified system errors or duplicate billing. To request an exception, contact us at support@nuvbook.com within 14 days of the charge with a description of the issue. We will review and respond within 10 business days. Refund eligibility is determined at our reasonable discretion and limited to documented platform errors or proven duplicate transactions.

c. Taxes

Fees are exclusive of applicable taxes, which may be added depending on your location.

d. Late or Failed Payments

If a payment fails, we will notify you and provide a 7-day grace period to resolve the issue before suspending your access.

8. Bookings, Appointments, and Client Data

Nuvbook acts as a technology platform that enables businesses to manage their bookings and client communications. We are not a service provider, agent, or guarantor for any business using the platform.

Each business owner (“Provider”) is solely responsible for:

• Setting, managing, organising, and honouring their own booking and cancellation policies.
• Ensuring that their business complies with relevant local, state, and federal regulations.
• Collecting and safeguarding client information collected through their Nuvbook account.

Clients (“End Users”) understand that their interactions are directly with the Provider, not Nuvbook.

Nuvbook is not liable for any disputes, missed appointments, or service quality issues between clients and Providers.

Data Ownership

• Providers own the data they collect from clients (e.g., appointment details, contact info).
• Nuvbook only processes such data to provide services (e.g., syncing calendars, sending notifications).
• Nuvbook may aggregate anonymised data for platform improvements and analytics, but never discloses identifiable user information to unauthorised parties.

9. AI Assistant and Chat Interactions

Nuvbook’s AI assistant may be used to automate reminders, respond to client inquiries, follow up with clients, and assist with scheduling.

Use and Responsibility

• Providers are responsible for all AI communications conducted under their account.
• AI interactions (text or voice) may be logged to improve accuracy, security, analytics, detect misuse, and ensure service quality.
• AI interaction logs are retained for no longer than 24 months from the date of the interaction, unless a longer period is required by law or for active dispute resolution.
• By using these tools, you grant Nuvbook permission to process this data in compliance with privacy laws (CCPA, GDPR, etc.).

Nuvbook does not use or share AI-related data for third-party marketing, nor does it claim ownership of any user-generated content created through the AI assistant.

If any recording features are used (such as in appointment summaries or chat transcripts), the Provider must ensure their clients are informed and consent to the recording, in line with applicable state and federal laws.

10. Intellectual Property Rights

Nuvbook Content

All content on the platform, including the software, logo, interface, trademarks, design elements, documentation, and underlying technology, is the exclusive property of Nuvbook, protected under U.S. and international copyright and trademark laws.

You are granted a limited, non-exclusive, non-transferable license to access and use Nuvbook for your own business purposes, in accordance with these Terms.

You may not:

• Copy, modify, or reverse-engineer the platform or its features.
• Use our branding without written permission.
• Resell or sublicense Nuvbook’s tools as your own.

User Content

Providers retain ownership of the materials, business information, and content they upload (such as images or text).

By submitting content, you grant Nuvbook a worldwide, royalty-free license to host, display, and use that content solely to operate and improve the platform.

11. Confidentiality

Nuvbook maintains strict confidentiality of user information.

We implement administrative, technical, legal, and physical safeguards to protect all stored data.

However, you acknowledge that:

• No digital transmission is completely secure.
• You share data with third-party processors (e.g., Stripe, Mailgun) at your own discretion and under their policies.

If Nuvbook becomes aware of a data breach, affected users will be notified promptly, in compliance with U.S. and international regulations.

12. Limitation of Liability

To the maximum extent permitted by law:

• Nuvbook and its affiliates are not liable for indirect, incidental, special, or consequential damages (including loss of data, business interruption, or profit loss).
• Total liability for any claim shall not exceed the total amount paid by the user to Nuvbook in the previous 12 months.

You agree that Nuvbook is not responsible for:

• Errors or delays caused by internet connectivity or third-party services.
• Any unauthorised access resulting from user negligence.
• Disputes between Providers and Clients.

This limitation remains in effect even if Nuvbook has been advised of potential damages.

13. Indemnification

You agree to defend, indemnify, and hold harmless Nuvbook, its affiliates, officers, and employees from any claims, damages, liabilities, costs, or expenses (including attorney’s fees) arising out of:

• Your use or misuse of the platform;
• Violation of these Terms or any applicable law;
• Violation of third-party rights, including privacy or intellectual property.

14. Termination and Account Closure

By You (the User)

You may cancel your Nuvbook account at any time through your account settings or by contacting our support team at support@nuvbook.com.

Upon cancellation:

• Your subscription remains active until the end of the current billing cycle (no partial refunds).
• Your data will remain accessible for 30 days after cancellation, after which it will be permanently deleted unless required by law or requested otherwise.
• You are responsible for exporting any client or appointment data before account closure.

By Nuvbook

We may suspend or terminate your account, without notice, if:

• You violate these Terms or applicable laws;
• You misuse or abuse the platform (e.g., fraudulent, harmful, illegal, or misleading activity); or
• We are required to do so by law or a government authority.

In cases of repeated failed subscription payments, Nuvbook will provide written notice and a 7-day cure period before suspending or terminating access.

In cases of termination due to breach, Nuvbook reserves the right to deny reactivation or future access.

15. Dispute Resolution and Arbitration

Informal Resolution

We aim to resolve all issues quickly and fairly. Before taking legal action, please contact us at support@nuvbook.com to attempt an informal resolution within 30 days.

Binding Arbitration

If a resolution cannot be reached, you agree to resolve all disputes through binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules.

Arbitration will be conducted:

• In New York, USA,
• In English,
• Before a single neutral arbitrator.

You agree to waive any right to a jury trial or participation in a class action lawsuit.

Exceptions

This arbitration clause does not apply to:

• Claims involving intellectual property infringement;
• Requests for injunctive relief;
• Matters that can be handled in small claims court.

16. Compliance with Privacy and Data Protection Laws

Nuvbook complies with major U.S. federal, state, and international data protection frameworks to ensure privacy and security across all users.

Federal Laws and Regulations

• Federal Trade Commission Act (FTC Act): Nuvbook commits to fair data collection, truthful communication, and protection from deceptive practices.
• Children’s Online Privacy Protection Act (COPPA): Nuvbook is not intended for children under 13. We do not knowingly collect information from minors.
• Gramm-Leach-Bliley Act (GLBA): For users offering financial or advisory services, Nuvbook supports privacy notices and opt-out requirements.

State-Level Laws (U.S.)

• California Consumer Privacy Act (CCPA/CPRA): Nuvbook honours consumers' rights to access, delete, and correct their data, and to opt out of data sharing or targeted advertising.
• New York and New Jersey Privacy Requirements: Nuvbook adheres to local state privacy laws, ensuring transparency, secure storage, and prompt breach notifications.

International Frameworks

• General Data Protection Regulation (GDPR): For EU users, Nuvbook serves as a Data Processor, processing data under the lawful basis of contract performance, user consent, or legitimate interest.
• Users have the right to access, correct, delete, or restrict their personal data.

Data Transfers

If personal data is transferred internationally, Nuvbook uses safeguards such as Standard Contractual Clauses (SCCs) and encryption to maintain lawful and secure processing.

17. Data Retention and Security

• Data is retained only as long as necessary for operational, legal, or compliance purposes.
• Nuvbook employs SSL encryption, firewalls, and role-based access control to protect all personal and payment information.
• Payment data is never stored on Nuvbook servers; it is processed securely through third-party providers such as Stripe and PayPal.

In case of a data breach, affected users will be notified within 72 hours, consistent with GDPR and U.S. state-level requirements.

18. Updates and Modifications to the Terms

Nuvbook may update these Terms occasionally to reflect changes in our services, laws, or business practices.

• Updates will be communicated via email or platform notice.
• Continued use of the platform after such updates constitutes acceptance of the revised Terms.
• The effective date will always be indicated at the top of the document.

19. Governing Law and Jurisdiction

These Terms are governed by and interpreted under the laws of the State of New York, United States, without regard to conflict-of-law principles.

Any disputes not subject to arbitration shall be brought exclusively before the state or federal courts located in New York County, NY, and both parties consent to such jurisdiction.

20. SMS and Text Messaging Terms

Consent to Receive Text Messages

By providing your mobile phone number and opting in, whether during account registration, appointment booking, or any other consent point on the Nuvbook Platform, you expressly consent to receive recurring automated SMS/MMS text messages from Nuvbook and/or the Provider (business) whose services you are booking through Nuvbook.

Consent to receive text messages is never required as a condition of purchasing any goods or services.

Messages you may receive include:

• Appointment confirmations and reminders.
• Booking updates, cancellations, and rescheduling notifications.
• Follow-up communications related to your appointment or service.
• Promotional or informational messages from the specific Provider you opted into (where applicable).
• Chat agent communication related to your service.

Message Frequency

Message frequency varies based on your booking activity and the communication preferences configured by the Provider. You may receive multiple messages per week depending on your appointment schedule.

Message and Data Rates

Standard message and data rates may apply. Charges are billed by your mobile carrier. Nuvbook does not charge separately for SMS messages.

How to Opt Out

You may opt out at any time by replying STOP to any message you receive. You will receive one final confirmation message and no further messages will be sent unless you choose to opt back in. To opt back in, reply START or re-enter your consent at the point of booking or through your account settings.

Opting out of SMS does not affect your account or your ability to use Nuvbook’s services.

Provider Responsibilities for SMS

Providers using Nuvbook’s messaging features agree to:

• Obtain valid, documented opt-in consent from end users prior to sending any SMS messages
• Only send messages to users who have explicitly consented
• Honor all opt-out (STOP) requests immediately and maintain suppression lists
• Ensure all messages comply with the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles and Best Practices, and all applicable federal and state laws
• Not send unsolicited, misleading, or prohibited content via SMS
• Not use Nuvbook’s messaging infrastructure for spam, phishing, or any unlawful purpose

Violation of these requirements may result in immediate account suspension or termination under Section 14 of these Terms.

No Third-Party Sharing of SMS Data

Mobile phone numbers and SMS consent records are never sold, shared, rented, or transferred to third parties for their own marketing purposes. This data is used solely to deliver messages the user has consented to receive.

Nuvbook’s messaging infrastructure is powered by Twilio, Inc or equivalent service providers. Message delivery is governed by Twilio’s Privacy Policy (https://www.twilio.com/en-us/legal/privacy) and Acceptable Use Policy (https://www.twilio.com/en-us/legal/aup).

Compliance

Nuvbook’s SMS program complies with:

• The Telephone Consumer Protection Act (TCPA).
• CTIA Messaging Principles and Best Practices.
• Twilio’s Acceptable Use Policy.
• All applicable U.S. federal and state laws governing electronic communications.

21. Contact Information

For privacy or legal questions, please contact:

support@nuvbook.com

418 Broadway STE 8805

Albany, NY, 12207, USA

+19143718990

🕒 Response Time: 5–10 business days

Effective Date:

2025, November 01.

Last Reviewed:

2026, May 01

Welcome to Aptlyflow (“Aptlyflow,” “we,” “our,” or “us”). These Terms of Service (“Terms”) govern your use of our scheduling, appointment booking, AI assistant, website builder, and related tools (collectively, the “Platform”).

By accessing or using Aptlyflow, you agree to these Terms and our Privacy Policy (which is incorporated by reference). If you do not agree, do not use the platform.

1. Overview and Scope

Aptlyflow provides a platform that helps professionals, entrepreneurs, service-based businesses, and organisations manage scheduling, automate communication, create branded booking websites, and accept payments online.

Our services are available to users worldwide, though we primarily operate from and under the laws of the United States.

These Terms apply to:

• Business Owners (“Providers”) who create accounts to manage appointments, websites, and clients.
• Clients (“End Users”) who book or engage services through the Platform.

By using Aptlyflow, you affirm that you are at least 18 years of age (or the age of majority in your jurisdiction) and have the authority to enter into this agreement.

2. Acceptance of Terms

By creating an account, accessing, or using any part of the Platform, you:

• Agree to comply with these Terms.
• Confirm that all information provided is accurate and up-to-date.
• Accept that continued use after any updates constitutes acceptance of revised Terms.

We may modify these Terms occasionally to reflect product updates, legal changes, or service improvements.

If we make major updates, we’ll notify you via email or in-app notice at least 14 days before the changes take effect.

3. Description of Services

Aptlyflow offers a suite of integrated tools, including but not limited to:

• Scheduling & Booking – Manage availability, appointments, notifications, and client communication.
• AI Assistant – Automate reminders and replies & follow-up, alongside administrative tasks.
• Website Builder – Create and customise a professional booking site without coding.
• Payments & Invoicing – Accept payments securely through third-party processors (e.g., Stripe, PayPal).
• Analytics & Reports – Gain insights into bookings, revenue, growth, and client behaviour.
• Integrations – Sync with calendars.

Some features are free; others require a paid subscription.

4. Account Registration and Responsibilities

When you register for Aptlyflow, you agree to:

1. Provide accurate and complete information during signup.
2. Maintain the confidentiality of your login credentials.
3. Promptly update account information if it changes.
4. Accept responsibility for all activities under your account.

If you suspect unauthorised access, notify us immediately at support@aptlyflow.com.

We reserve the right to suspend or terminate accounts that, not limited to:

• Provide false or misleading information.
• Violate our Terms or applicable laws.
• Engage in fraudulent or abusive behaviour.

5. Acceptable Use Policy

To maintain a safe and productive environment, you agree not to:

• Use Aptlyflow for unlawful or fraudulent purposes.
• Post or transmit any defamatory, obscene, or misleading content.
• Attempt to hack, reverse engineer, or disrupt the platform.
• Use the platform to collect data without consent.
• Violate any intellectual property or privacy rights.

Violation may result in suspension, banning, removal, or legal action.

6. Third-Party Services and Integrations

Aptlyflow integrates with third-party tools such as:

• Stripe and PayPal (for payments),
• Mailgun (for email communication), and
• Google Calendar.

When using these integrations, you are also bound by their respective Terms of Service and Privacy Policies.

Aptlyflow is not responsible for third-party content, security, or actions.

7. Subscriptions, Payments, and Billing

Aptlyflow offers both free and paid plans. By subscribing, you authorise us (or our payment processor) to charge your chosen payment method for the applicable fees.

a. Subscription Terms

• Fees are billed monthly or annually, depending on your plan.
• All subscriptions automatically renew unless cancelled before the next billing cycle.
• You can cancel anytime through your account settings; access remains active until the end of the paid period.

b. Refund Policy

We do not offer refunds for partial months or unused features.

Exceptions may be granted in cases of verified system errors or duplicate billing.

c. Taxes

Fees are exclusive of applicable taxes, which may be added depending on your location.

d. Late or Failed Payments

If a payment fails, we may suspend your access until the issue is resolved.

8. Bookings, Appointments, and Client Data

Aptlyflow acts as a technology platform that enables businesses to manage their bookings and client communications. We are not a service provider, agent, or guarantor for any business using the platform.

Each business owner (“Provider”) is solely responsible for:

• Setting, managing, organising, and honouring their own booking and cancellation policies.
• Ensuring that their business complies with relevant local, state, and federal regulations.
• Collecting and safeguarding client information collected through their Aptlyflow account.

Clients (“End Users”) understand that their interactions are directly with the Provider, not Aptlyflow.

Aptlyflow is not liable for any disputes, missed appointments, or service quality issues between clients and Providers.

Data Ownership

• Providers own the data they collect from clients (e.g., appointment details, contact info).
• Aptlyflow only processes such data to provide services (e.g., syncing calendars, sending notifications).
• Aptlyflow may aggregate anonymised data for platform improvements and analytics, but never discloses identifiable user information to unauthorised parties.

9. AI Assistant and Chat Interactions

Aptlyflow’s AI assistant may be used to automate reminders, respond to client inquiries, follow up with clients, and assist with scheduling.

Use and Responsibility

• Providers are responsible for all AI communications conducted under their account.
• AI interactions (text or voice) may be logged to improve accuracy, security, analytics, detect misuse, and ensure service quality.
• By using these tools, you grant Aptlyflow permission to process this data in compliance with privacy laws (CCPA, GDPR, etc.).

Aptlyflow does not use or share AI-related data for third-party marketing, nor does it claim ownership of any user-generated content created through the AI assistant.

If any recording features are used (such as in appointment summaries or chat transcripts), the Provider must ensure their clients are informed and consent to the recording, in line with applicable state and federal laws.

10. Intellectual Property Rights

Aptlyflow Content

All content on the platform, including the software, logo, interface, trademarks, design elements, documentation, and underlying technology, is the exclusive property of Aptlyflow, protected under U.S. and international copyright and trademark laws.

You are granted a limited, non-exclusive, non-transferable license to access and use Aptlyflow for your own business purposes, in accordance with these Terms.

You may not:

• Copy, modify, or reverse-engineer the platform or its features.
• Use our branding without written permission.
• Resell or sublicense Aptlyflow’s tools as your own.

User Content

Providers retain ownership of the materials, business information, and content they upload (such as images or text).

By submitting content, you grant Aptlyflow a worldwide, royalty-free license to host, display, and use that content solely to operate and improve the platform.

11. Confidentiality

Aptlyflow maintains a strict confidentiality of user information.

We implement administrative, technical, legal, and physical safeguards to protect all stored data.

However, you acknowledge that:

• No digital transmission is completely secure.
• You share data with third-party processors (e.g., Stripe, Mailgun) at your own discretion and under their policies.

If Aptlyflow becomes aware of a data breach, affected users will be notified promptly, in compliance with U.S. and international regulations.

12. Limitation of Liability

To the maximum extent permitted by law:

• Aptlyflow and its affiliates are not liable for indirect, incidental, special, or consequential damages (including loss of data, business interruption, or profit loss).
• Total liability for any claim shall not exceed the total amount paid by the user to Aptlyflow in the previous 12 months.

You agree that Aptlyflow is not responsible for:

• Errors or delays caused by internet connectivity or third-party services.
• Any unauthorised access resulting from user negligence.
• Disputes between Providers and Clients.

This limitation remains in effect even if Aptlyflow has been advised of potential damages.

13. Indemnification

You agree to defend, indemnify, and hold harmless Aptlyflow, its affiliates, officers, and employees from any claims, damages, liabilities, costs, or expenses (including attorney’s fees) arising out of:

• Your use or misuse of the platform;
• Violation of these Terms or any applicable law;
• Violation of third-party rights, including privacy or intellectual property.

14. Termination and Account Closure

By You (the User)

You may cancel your Aptlyflow account at any time through your account settings or by contacting our support team at support@aptlyflow.com.

Upon cancellation:

• Your subscription remains active until the end of the current billing cycle (no partial refunds).
• Your data will remain accessible for 30 days after cancellation, after which it will be permanently deleted unless required by law or requested otherwise.
• You are responsible for exporting any client or appointment data before account closure.

By Aptlyflow

We may suspend or terminate your account immediately, without notice, if:

• You violate these Terms or applicable laws;
• You misuse or abuse the platform (e.g., fraudulent, harmful, illegal, or misleading activity);
• Your subscription payment fails repeatedly; or
• We are required to do so by law or a government authority.

In cases of termination due to breach, Aptlyflow reserves the right to deny reactivation or future access.

15. Dispute Resolution and Arbitration

Informal Resolution

We aim to resolve all issues quickly and fairly. Before taking legal action, please contact us at support@aptlyflow.com to attempt an informal resolution within 30 days.

Binding Arbitration

If a resolution cannot be reached, you agree to resolve all disputes through binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules.

Arbitration will be conducted:

• In New York, USA,
• In English,
• Before a single neutral arbitrator.

You agree to waive any right to a jury trial or participation in a class action lawsuit.

Exceptions

This arbitration clause does not apply to:

• Claims involving intellectual property infringement;
• Requests for injunctive relief;
• Matters that can be handled in small claims court.

16. Compliance with Privacy and Data Protection Laws

Aptlyflow complies with major U.S. federal, state, and international data protection frameworks to ensure privacy and security across all users.

Federal Laws and Regulations

• Federal Trade Commission Act (FTC Act): Aptlyflow commits to fair data collection, truthful communication, and protection from deceptive practices.
• Children’s Online Privacy Protection Act (COPPA): Aptlyflow is not intended for children under 13. We do not knowingly collect information from minors.
• Gramm-Leach-Bliley Act (GLBA): For users offering financial or advisory services, Aptlyflow supports privacy notices and opt-out requirements.
• Health Insurance Portability and Accountability Act (HIPAA): Providers in healthcare are responsible for maintaining HIPAA compliance. Aptlyflow offers optional Business Associate Agreements (BAA) where required.

State-Level Laws (U.S.)

• California Consumer Privacy Act (CCPA/CPRA): Aptlyflow honours consumer rights for data access, deletion, correction, and opting out of data sharing or targeted advertising.
• New York and New Jersey Privacy Requirements: Aptlyflow adheres to local state privacy laws, ensuring transparency, secure storage, and prompt breach notifications.

International Frameworks

• General Data Protection Regulation (GDPR): For EU users, Aptlyflow serves as a Data Processor, processing data under the lawful basis of contract performance, user consent, or legitimate interest.
• Users have right to access, correct, delete, or restrict their personal data.

Data Transfers

If personal data is transferred internationally, Aptlyflow uses safeguards such as Standard Contractual Clauses (SCCs) and encryption to maintain lawful and secure processing.

17. Data Retention and Security

• Data is retained only as long as necessary for operational, legal, or compliance purposes.
• Aptlyflow employs SSL encryption, firewalls, and role-based access control to protect all personal and payment information.
• Payment data is never stored on Aptlyflow servers; it is processed securely through third-party providers such as Stripe and PayPal.

In case of a data breach, affected users will be notified within 72 hours, consistent with GDPR and U.S. state-level requirements.

18. Updates and Modifications to the Terms

Aptlyflow may update these Terms occasionally to reflect changes in our services, laws, or business practices.

• Updates will be communicated via email or platform notice.
• Continued use of the platform after such updates constitutes acceptance of the revised Terms.
• The effective date will always be indicated at the top of the document.

19. Governing Law and Jurisdiction

These Terms are governed by and interpreted under the laws of the State of New York, United States, without regard to conflict-of-law principles.

Any disputes not subject to arbitration shall be brought exclusively before the state or federal courts located in New York County, NY, and both parties consent to such jurisdiction.

20. SMS and Text Messaging Terms

Consent to Receive Text Messages

By providing your mobile phone number and opting in, whether during account registration, appointment booking, or any other consent point on the AptlyFlow Platform, you expressly consent to receive recurring automated SMS/MMS text messages from AptlyFlow and/or the Provider (business) whose services you are booking through AptlyFlow.

Consent to receive text messages is never required as a condition of purchasing any goods or services.

Messages you may receive include:

• Appointment confirmations and reminders
• Booking updates, cancellations, and rescheduling notifications
• Follow-up communications related to your appointment or service
• Promotional or informational messages from the specific Provider you opted into (where applicable)
• Chat agent communication related to your service

---

Message Frequency

Message frequency varies based on your booking activity and the communication preferences configured by the Provider. You may receive multiple messages per week depending on your appointment schedule.

---

Message and Data Rates

Standard message and data rates may apply. Charges are billed by your mobile carrier. AptlyFlow does not charge separately for SMS messages.

---

How to Opt Out

You may opt out at any time by replying STOP to any message you receive. You will receive one final confirmation message and no further messages will be sent unless you choose to opt back in. To opt back in, reply START or re-enter your consent at the point of booking or through your account settings.

Opting out of SMS does not affect your account or your ability to use AptlyFlow's services.

---

Provider Responsibilities for SMS

Providers using AptlyFlow's messaging features agree to:

• Obtain valid, documented opt-in consent from end users prior to sending any SMS messages
• Only send messages to users who have explicitly consented
• Honor all opt-out (STOP) requests immediately and maintain suppression lists
• Ensure all messages comply with the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles and Best Practices, and all applicable federal and state laws
• Not send unsolicited, misleading, or prohibited content via SMS
• Not use AptlyFlow's messaging infrastructure for spam, phishing, or any unlawful purpose

Violation of these requirements may result in immediate account suspension or termination under Section 14 of these Terms.

---

No Third-Party Sharing of SMS Data

Mobile phone numbers and SMS consent records are never sold, shared, rented, or transferred to third parties for their own marketing purposes. This data is used solely to deliver messages the user has consented to receive.

AptlyFlow's messaging infrastructure is powered by Twilio, Inc. Message delivery is governed by Twilio's Privacy Policy and Acceptable Use Policy.

---

Compliance

AptlyFlow's SMS program complies with:

• The Telephone Consumer Protection Act (TCPA)
• CTIA Messaging Principles and Best Practices
• Twilio's Acceptable Use Policy
• All applicable U.S. federal and state laws governing electronic communications

20. Contact Information

For privacy or legal questions, please contact: support@aptlyflow.com

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